Sylvie Collection’s Gary Levine On 2022’s Biggest Bridal Trends

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Sylvie Collection’s Gary Levine On 2022’s Biggest Bridal Trends

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LOL! I love the play on words they used when they called her a 'ring master'. :lol:

There are only 3 items in this one so I've left the last two for you to see via the link. The last one is my favorite from this set. ;)

Sylvie Collection’s Gary Levine On 2022’s Biggest Bridal TrendsBy Victoria Gomelsky | February 16, 2022

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"Every June, we kick off our visit to the Luxury and JCK shows in Las Vegas with a pit stop at Sylvie Collection, the Plano, Texas–based bridal jewelry brand founded and designed by Sylvie Levine, a ring master if ever there was one. An hour spent perusing tray after tray of Sylvie’s newest engagement and wedding styles is the equivalent of a mini-course on the year’s trending bridal looks.

Last year’s show, delayed until August due to the pandemic, was no different. Levine is a talented and prolific designer who’s built a nationally recognized brand with a selection of finished and custom rings that would put Tiffany & Co. to shame. She’s even lured her eldest son, Gary Levine (pictured), into the business.

He joined the company in August 2020 as director of operations following a career in investment banking. As we look forward to the next iteration of Luxury and JCK Las Vegas, we tapped Gary for insights into the current bridal market and asked him to provide a sneak peek at what Sylvie’s customers will discover at the show.

“We’ve worked very hard to dream up new designs and interesting takes on the classics, which remain a very popular trend, from our headquarters here in Texas,” Gary tells JCK. “Our volume of daily custom requests has also continued to fuel the influence of the how and what in our new designs.”

The interview has been lightly edited for length and clarity. (Additional reporting provided by JCK’s Brittany Siminitz.)

Celebrity engagements are always exciting because their rings are often of note—such as Megan Fox’s recent toi et moi ring designed by Stephen Webster. How much do you think these headlines actually influence buyers? Are you seeing a spike in demand for any celeb-influenced style in particular?

It’s always fascinating to see highly publicized bridal jewelry influence buyer behavior, and there is no question there is an influence. You see this with Paris Hilton’s three-stone dazzler, Maria Sharapova’s yellow gold and emerald statement ring, and Kourtney Kardashian’s gigantic oval.

Three-stone rings, yellow gold, emeralds, and ovals—really any elongated cuts—and bigger centers are extremely on trend from our pulse. The toi et moi is massively daring and bold. It overturns the engagement ring and the center stone as we all know it. I believe there will undoubtedly be an influence from Megan’s creation, but I will maintain that the toi et moi is reserved for the daring and bold Sylvie bride, of which we have many!

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Gigi three-stone diamond ring in 14k yellow gold with 2 ct. emerald-cut center stone and two matching 0.6 ct. t.w. emerald-cut side stones, $4,598

We’re still muddling through a pandemic, but things have certainly changed since 2020. How has time impacted the way your customers do business now versus two years ago? Does it feel like people still have additional spending power, as they did a year ago?

There is no question that ...

https://www.jckonline.com/editorial-art ... al-trends/
PinkDiamond
ISG Registered Gemologist


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