Michael C. Fina Closing Store, Moving Online
After 81 years, a New York City jewelry fixture goes all digital
Rob Bates | April 5, 2016
"Michael C. Fina, an 81-year-old New York City jewelry institution that has served royalty and presidents, is closing its store and will exist solely online.
The company’s 500 Park Ave. location will turn out the lights on April 16, says Steven Fina, president and chief merchant.
With 85 percent of the store’s sales now coming through the web, the move was only logical, he says.
“Operating in New York City is expensive,” he says. “When you look at the numbers and the business and how it’s changed—whether it’s the number of people walking through the door or the business that is coming through the web—we have to, as a prudent and responsible business, focus our energy and resources on the part of the business that is its future.
“We have always prided ourselves on evolving with our customers,” he continues. “My grandparents, my father, my uncle, we have always committed ourselves to doing what is best and right for our customer. We need to put the resources into what the customer wants.”
The company is now ..."
http://www.jckonline.com/2016/04/05/mic ... -306540353
