Tiffany’s Claims for New Metal Okayed
By Rob Bates, Senior Editor - Posted on August 16, 2012
"The verdict is in: Tiffany & Co. can call RUBEDO a “new jeweler’s metal.”
The National Advertising Division, an offshoot of the Council of Better Business Bureaus, said in a statement issued Aug. 16 that the famed retailer was able to back its claims for the new alloy, which it introduced in February.
Those assertions had come under fire in an April New York Times article, which quoted metallurgists as saying that RUBEDO—an alloy which contains gold, silver, copper, zinc, germanium, and silicon—is “not a metal, and it’s not all that new.”
But NAD determined ..."
http://www.jckonline.com/2012/08/16/tif ... dium=email
opalcutter wrote:Pity we couldn't find a way to mix plastic with bulls*%*e! We could call it plassh*tyum and tell Cartier that its a new environmentally friendly setting material only found in the Antarctic. And then only if the penguins show you where. In this day and age it sounds like a plan to me...
Just how much does Tiffany expect us to pay for this wonderful material?
gingerkid wrote:opalcutter wrote:Pity we couldn't find a way to mix plastic with bulls*%*e! We could call it plassh*tyum and tell Cartier that its a new environmentally friendly setting material only found in the Antarctic. And then only if the penguins show you where. In this day and age it sounds like a plan to me...
Rockranger wrote:
PinkDiamond wrote:With gold and silver prices going up, new metal alloys are "in". This article goes into detail and even gives the percentages of each metal in the alloys sold by various sellers which are also listed, so you'll have resources. Check it out.
The Chemical Appeal of Silver Alloy-Infused Jewelry
Scores of new silver alloys that claim to offer more shine than sterling for only a small premium have recently come to market, but the metallurgy has proved confusing to buyers. JCK makes sense of the chaos.
By David Federman
This story appears in the September 2012 issue of JCK magazine
"Talk to silversmiths like Sam Patania about any of the dozen or so tarnish-resistant silver alloys that have come on the market during the past decade and they’ll praise them to the skies. Funny thing, though, their praise doesn’t include the attribute for which the jewelry industry knows these alloys best: anti-tarnishing.
Sure, Argentium, Sterilite, Sterlium, TruSilver, and the like keep silver shining for months and even years. And there’s no doubt that extended luster life saves valuable time by freeing employees from weekly silver cleaning and brightening tasks. “Maintenance-free silver is a dream come true,” says Bill Hoefer, a Tampa, Fla.–based appraiser, silversmith, and former store owner. “Have you ever had a wall full of silver you had to have employees take down weekly for polishing? If nothing else, you have to be grateful to tarnish-resistant silver for eliminating a lot of the grunt work associated with sterling.”
Nevertheless, low- or no-care silver is more important to jewelry buyers and sellers than to jewelry makers. Patania looks at tarnish-resistant silver through the eyes of a visionary, not a vendor. “Face it, patina is the natural fate of silver,” says the Tucson, Ariz.–based studio jeweler. “All silversmiths want patina. The idea of eternal youth for a piece of silver jewelry is silly. There is nothing wrong with looking your age when you age with grace.”
So why seek tarnish-resistant alloys if permanent brightness isn’t your goal? ...
http://www.jckonline.com/2012/08/26/che ... dium=email
rajks wrote:I read all quote .thanks for share
