Long’s Jewelers Rolls Out Rolex Certified Pre-Owned Program
Long’s Jewelers is now part of the Rolex Certified Pre-Owned program, which allows retailers within the brand’s official distribution network to sell pre-owned Rolex watches. Seen here is a Rolex GMT Master with the tag that comes with each certified secondhand Rolex sold.
"Boston—Long’s Jewelers will now offer certified pre-owned Rolex watches.
The New England jeweler is now participating in the Rolex Certified Pre-Owned program, which the watchmaker announced late last year.
It allows retailers within the brand’s official distribution network to sell pre-owned Rolex watches that have been authenticated and serviced by Rolex.
Each watch comes with a Rolex Certified Pre-Owned seal, which accompanies the watch at the time of the sale and confirms it is a genuine Rolex that is in proper working condition.
“Long’s Jewelers is proud to participate in the Rolex Certified Pre-Owned program,” said Long’s Jewelers President Craig Rottenberg.
The family-owned and operated jeweler was founded in 1878.
“Long’s and Rolex share in their uncompromising pursuit of excellence, innovation, and client service. Being an early partner in this program reflects our shared philosophy as well as the confidence we have in our ability to represent this long-anticipated program at its onset.”
As of Wednesday, certified pre-owned watches will be available at two of its six locations, the store in Nashua, New Hampshire, and the new South Shore showroom in Braintree, Massachusetts, as well as on its website.
Rolex’s U.S. rollout of its certified pre-owned program began in the spring at Tourneau/Bucherer, which Rolex since has acquired.
Watches of Switzerland’s U.S. stores started ... "
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