NDC Adds Sales Roleplay Videos to Education Platform

Post by **PinkDiamond** » Thu Apr 04, 2024 7:04 pm

Educating consumers can only help the industry, so this is a pretty good idea, and maybe groups specializing in other gemstones should follow suit, but starting with diamonds is important due to their popularity in bridal jewels and overall popularity in jewelry because of all the bad publicity they've gotten over the years, and especially since LGDs emerged claiming they were much better than diamonds in the 'greenwashing' campaigns we've seen being pushed that are now being called out for claiming LGDs are eco-friendly with no carbon footprint which has been proven to be false. Here's how the Natural Diamond Council is beginning their educational platform.

The Natural Diamond Council has added 19 roleplay videos to its education platform. In this video, a sales associate shares some diamond facts and history with a jewelry store customer who is looking to buy herself a piece of diamond jewelry for her birthday.

"New York—The Natural Diamond Council has expanded its digital education platform, adding 19 roleplay videos designed to train salespeople on how to answer questions today’s consumers may have about diamonds.

According to NDC, the videos address the most frequently asked questions and misconceptions about the gemstone, while also teaching salespeople how to share information about the positive impact the diamond industry has on communities worldwide.

The videos, which are 1 to 3 minutes each, depict scenarios involving customers who are shopping for a piece of diamond jewelry for themselves and instances where they are buying a piece for someone else, as well as couples who’ve come into the store to shop together.

The videos are part of NDC’s expanded education platform, which is now available via a monthly subscription in addition to the annual subscription. Monthly subscriptions start at $399.

To learn more about the platform, visit the NDC website.

In addition to expanding its education program, NDC recently added its first non-mining member—the Okavango Diamond Company (ODC).

ODC, a rough diamond marketing company, is owned by the Botswana government. It sells Botswana’s share of supply from Debswana, the mining company jointly operated by De Beers Group and the government of Botswana.

Under the new 10-year sales agreement De Beers and Botswana reached in June, ODC is set to receive an increasing percentage of the country’s diamond production.

Its share will jump from 25 percent to 30 percent initially and grow gradually over time, hitting 50 percent by the final year of the contract.

As the company becomes an NDC member, ODC Managing Director Mmetla Masire will join the not-for-profit organization’s board of directors.

“We are very excited to announce our support of the Natural Diamond Council,” he said.

“ODC believes strongly in ... "
https://nationaljeweler.com/articles/12 ... n-platform