Pomellato’s 2024 IWD Video Calls for an End to Violence Against Women
Italian jewelry brand Pomellato has released its seventh annual video in honor of International Women’s Day, starring Jane Fonda and other celebrities and activists.
"Milan—Pomellato has released its seventh annual video in honor of International Women’s Day, celebrated today.
This year, the Italian jeweler wants to bring awareness to the ongoing issue of violence against women and encourage people to “speak up for change.”
“Across every culture in the world, approximately one in every three women have experienced some form of violence from a male partner or family member,” said the company. “This results in a destructive ripple effect that impacts all of society.”
The #PomellatoForWomen campaign was launched in 2017 by the company’s CEO Sabina Belli to encourage female empowerment and advocate for positive change.
The annual videos from the Kering-owned brand have championed various causes, including gender equality and inclusivity and encouraging the power of sisterhood.
“Violence against women and girls is a human rights violation. It is a crime. Every day, we hear of these unacceptable cases of violence, and all of this prompts us to ask why,” she said.
“This question of why pressingly needs to be answered – so we can find and reverse the roots of the problem. This issue affects every one of us. Everyone has a role to play as a ‘social sentinel’ in order to break the silence, to believe women, and to foster changes in our society,” said Belli.
Pomellato ambassador Jane Fonda once again stars in the annual video alongside other celebrities and activists.
She is joined by:
Lucy Hale, an American actress and mental health advocate;
Jesse Williams, an American actor and humanitarian;
Lucia Annibali, an Italian lawyer and advocate for marginalized women, and acid-attack survivor;
Amina Seck, a Senegalese-Italian model and domestic violence survivor;
Andréa Bescond, a French author, director, actress and survivor of childhood assault;
Kulsum Shadab Wahab, an Indian foundation director, humanitarian, and advocate for marginalized groups;
Gregorio Paltrinieri, an Italian award-winning freestyle swimmer; and
Fabio Roia, an Italian magistrate, the President of the Court of Milan, and a lifelong defender, scholar and trainer on domestic violence issues.
In the video, Jane Fonda and the cast ask why domestic violence is such a persistent problem, and share their insights and input.
“Silence is not an option, our voice is essential for real change,” said Annibali.
In addition to the video, Pomellato will continue supporting organizations that combat domestic violence, including Casa di Accoglienza delle Donne Maltrattate, a women’s shelter in Milan it has partnered with for more than 10 years.
Pomellato also gives support to the Kering Foundation’s Los Angeles-based partner FreeFrom, an organization helping with long-term financial security for survivors of domestic violence.
The company will also, alongside advocate Wahab, contribute to the Hothur Foundation, which aids ... "
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