Haverhill Relishes Brand Growth and “Ones to Watch” Recognition
By Karen Dybis | March 01, 2024
"Haverhill founder and designer Haverhill Leach says her fine jewelry company’s recognition on The Lead’s annual power is another step in growing her business.
Leach and Haverhill CEO Andrej Strojin will be in New York City on March 7 to attend The Lead’s Foremost 50 Forum, where they will be honored among Ones to Watch—”future front-runner” brands redefining fashion, beauty, and consumer products.
Last summer, Warren, R.I.–based Haverhill was named to the Inc. 5000 list of fastest-growing private companies. It ranked No. 242 overall and No. 8 within the retail sector. At that time, Haverhill said it had experienced 2,290% growth from 2019 to 2022.
Leach and Strojin, who are married, hope their Ones to Watch citation helps to amplify the Haverhill brand among jewelry wearers and aids in talent recruitment. They say the relationships they develop through The Lead and its events assist them in building a stronger company.
“Getting more recognition because of this award shows we are on the right track, but also helps our team and our company get better,” Strojin says.
Strojin and Leach have attended the Lead Summit, an annual conference, for the past two years, and organizers invited them to interview for Ones to Watch consideration. “The conference itself is really inspiring for us as business owners, hearing so many entrepreneurs speaking about their journeys. We take so many notes about the future,” says Strojin, who formerly worked in Silicon Valley.
He says this kind of honor can help attract prospective employees, which is significant for Haverhill because of its rapid growth since the pandemic.
“In order to really be on top, you need to find experts in the field, whether it is in loyalty or technology,” Strojin says.
The Haverhill team took what they learned at the last conference and recently debuted a loyalty program—which had been in development but was brought forward faster thanks to the insights Leach and Strojin gained at the Summit, Leach says.
“It was a really clear indication that loyalty programs were where brands were going in terms of building community,” she says. “We’ve always been a customer-first kind of company, so we’re always looking for ways to listen to the customer and what she wants, like celebrating specific milestones in her life. We wanted to reward them as part of that journey through our loyalty program.”
Haverhill started in 2013, with Leach doing ... "
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