De Beers’ Lightbox Brand Opens First “Concept Shop”

[PinkDiamond]

It's a great idea for De Beers to open Lightbox shops inside existing stores whose customers will see their lovely lab-grown pieces with their created diamonds in pink, blue and white, set in gold settings that look as good as their natural counterparts at much lower price points, so these shops are sure to be a hit with their customers who will be impressed when they get to see the beautiful jewelry being offered in Showfields stores, and they will surely do well. I can vouch for the Lightbox jewels since I got their pink studs a couple of years ago, and they're as impressive as if they were natural pinks from the Argyle mine. They still have great prices, but they now have higher end pieces so they're reaching new heights. Here's how they're implementing their concept store idea, which could lead to brick-and-mortar stores.

De Beers’ Lightbox Brand Opens First “Concept Shop”
By Rob Bates | May 25, 2023



"On May 25, De Beers’ lab-grown diamond brand Lightbox opened its first concept shop, as a store-within-a-store at House of Showfields in Williamsburg, Brooklyn.

It is one of 20 shops within Showfields, an “experiential lifestyle store,” and plans to stay in the space until November.

Lightbox—which will have its first-ever booth at the JCK Show in Las Vegas next month, in the lab-grown pavilion—has done pop-up stores in the past.

Last year, the brand said it was looking into opening brick-and-mortar stores in the United States in 2024. A statement announcing the Brooklyn location said Lightbox “will continue to grow its retail presence.”

The 250 sq. ft. shop in Williamsburg is outfitted with mirrors, prismatic crystals, and hidden lighting elements that showcase the jewelry, including earrings and solitaire pairs up to 4 cts. t.w.

While Lightbox once vowed to keep its offerings under $1,000, it is now stocking higher price-point items, with pieces that start at $250 and go up to ... "
https://www.jckonline.com/editorial-art ... cept-shop/