Aether Diamonds Blends Luxury And Sustainability With Its Bombé Collection
By Karen Dybis | August 22, 2022
"Jenna Housby gave herself a serious assignment when she sat down to design Aether Diamonds’ first fine jewelry collection. It was mid-pandemic, but Housby saw a future where people wanted to celebrate again, whether it was freedom in terms of a revived social scene or personal expression.
As Aether’s chief design officer, Housby also wanted to give Aether’s diamonds a luxury setting, pushing new ideas around what kind of design and feeling could come from lab-grown diamonds. Aether is best known for creating what it claims are the world’s first diamonds from atmospheric carbon, pulling CO2 from the air rather than using fossil fuels like other lab-grown diamond producers.
The result is Aether’s new Bombé collection, which seeks to balance beauty, self-expression, and a generational commitment to sustainability, Housby says.
The Bombé octo stud bauble statement earrings with floating stones feature Fairmined 18k yellow gold and 1.18 cts. t.w. Aether lab-grown diamonds ($18,000).
As inspiration, Housby says she thought of diamonds as a way to celebrate life’s milestone moments and also of things like going out with friends to places such as New York’s famous Studio 54. She also wanted this collection to connect to the jewelry Aether customers already wear, such as its bridal pieces as well as bespoke commissions.
“We wanted to show the potential of what we’re doing as a company and what we can do in terms of design,” says Housby. “It’s the story of the brand as well as that of celebrating yourself through these luxurious pieces.”
In its advertising campaign for the Bombé collection, Aether sought out activists such as sustainable fashion advocate Aditi Mayer, environmental scientist Nikita Elyse, and ballet dancer and choreographer Gabe Stone Shayer to highlight the collection’s messages, which speak to how people want to represent freedom through their selection of sustainable goods, says Ryan Shearman, Aether’s cofounder and CEO.
Photographed and directed by Jake Rosenberg, the resulting images emphasize the idea of being a caretaker for the future, positively impacting local communities as well as the planet, and the concept that “the future is a luxury,” alongside images and videos of the Bombé collection on Mayer, Elyse, and Shayer.
Aether sought out people who deeply care about the environment and sustainability, including environmental scientist Nikita Elyse (above), to represent its new Bombé collection.
“There’s a perception that a commitment to sustainability comes with some form of ... "
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