The Zing Report is One! Here Are the 5 Most-Read Stories From Its First Year
August 9, 2022
"It’s The Zing Report’s birthday. We’re officially one year old!
Looking back at our first year, we’re delighted that the initial idea for TZR as a smart and lively editorial site for jewelry and gem industry professionals—with a mandate to spotlight the industry’s feel-good stories—still holds. Our day-one tagline, “Celebrating Our Industry,” is still our North Star.
At the same time, we’re still in our infancy. We’re still learning how we fit into the industry (and your busy lives as retailers, manufacturers, designers, jewelry lovers), what types of stories you connect to most, and what you’d like to see more of in the future. Which brings us to this: We’d love to hear from you. Is there an industry issue keeping you up at night? Let us know at evesilind@jminsure.com. We’re here to inform (and hopefully also entertain) you.
In the spirit of fostering fruitful two-way dialogues, we’re celebrating our first year by looking back on the articles our readers connected with the most. Here are the five most-read articles from The Zing Report’s first year, counting down to number one!
Graziela tennis necklace
5. Not Your Mothers Rivière: Tennis Necklaces are Trending Big-Time
Post Vegas, we happily contextualized the then-fresh trend of gemstone tennis necklaces, which are still selling briskly in jewelry stores.
MATEO pearl earrings
4. 5 Big Jewelry Trends to Watch in 2022
Pearls. Eccentric eternity bands. Blackened silver. We forecast 2022’s hot jewelry trends in January and seven months into the year, we’re happy to report that most of these styles are still worth investing in.
Unknown maker, Heart shaped brooch, c 1400, at the Victoria & Albert Museum in London
3. Brooches Are Back in Style—Van Cleef & Arpels’ School Highlights Their Fascinating History
We talked to Van Cleef & Arpels about how the brooch evolved in history, and why it’s the right time to take another look at the classic jewel.
Monika Rich Kosann jewelry
2. B Corp Brands Are Catching On—These Are the Only Jewelry Brands That Have Made the Grade
One of our first-ever stories—about the very few B Corp-certified jewelry brands on the market—was the most-read on the site for in 2021.
Christina Alexiou gold pendant with aquamarine
1. New Jewelry Featuring Aquamarine—A Gem Forever Linked to the Sea
Aquamarine, a gemstone that was all over the shows at this year’s Las Vegas Jewelry Week, was the most-read story in TZR’s first full year, and it’s no mystery why—the pieces featured in the story feature a white-hot gem, and are simply breathtaking."
Top photo: Marlo Laz 14k gold Alexandra ring with aquamarine and diamond, $8,800
https://thezingreport.com/2022/08/the-z ... e=hs_email