Can mined and synthetic diamonds share a showcase?
Today’s diamond consumer has more choices than ever when shopping for an icy white sparkler. There are mined and treated options, as well as look-alikes, such as Moissanite. And, of course, there are lab diamonds. The array of options often creates a conundrum in the minds of shoppers. Added to this scenario, several of these white stone-types may be offered by the same retailer. How can we effectively market lab diamonds without inadvertently ‘un-selling’ their mined counterparts?
Created options: Lab-grown diamonds offer glamorous choices
October 5, 2020
By Diana Jarrett
From left: a chemical vapour deposition (CVD) rough diamond; a high pressure, high temperature (HPHT) rough diamond; and a natural (mined) rough diamond.
Composite image by Robert Weldon/courtesy GIA
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