Build your holiday sales by reaching those clients who won’t come into the store.

Trade news

Moderators: PinkDiamond, John

Post Reply
User avatar
PinkDiamond
Posts: 15402
Joined: Thu Jun 04, 2015 9:30 pm
Location: Ozark Mountains

Build your holiday sales by reaching those clients who won’t come into the store.

Post by PinkDiamond »

Holding events gets you noticed, and if you can come up with a good gimmick you might be able to rake in extra profits over the holidaze, so I thought I'd post this for you. ;)

4 Steps to Throwing A Holiday Event That Works Both in Person and Online

Build your holiday sales by reaching those clients who won’t come into the store.
October 12, 2021
By Kathleen Cutler Instore November 2021 Issue


"WITH THE EVER-CHANGING nature of our “new normal,” maintaining a hybrid business model is a must for high-end jewelers this holiday season and beyond.

In-person events are facing an uncertain future — but that’s no reason to fret. The secret to generating sales in any setting and establishing a profitable “Plan B” is a flexible framework that creates dynamic events and experiences both online and in-person so that you can reach your collectors where they’re most comfortable and be prepared to pivot at a moment’s notice.

And with these 4 simple steps, you’ll be on your way to a successful hybrid holiday season!

1. Choose a theme that translates virtually and in person.

Look to thematic elements such as color stories, music playlists, food and beverage, etc. that can be brought to life in a variety of settings. For example, “An Evening of Jewels and Jazz” can be hosted as an intimate in-studio event or a luxurious online experience with a little help from Spotify and a wine delivery service!

2. Go big with your guest list, even if you’re planning small.

Of those you invite, 50 percent will RSVP. Of those who RSVP, 50 percent will attend. Of those who attend, 20 percent will buy (although not necessarily during your event).

Translation? For every 1 sale that you hope to make, plan to invite 20 collectors and connections to your holiday experience.

3. Identify no more than 10 perfect holiday pieces to show.

Having a variety of accessible entry-level pieces, signature and staple items, as well as a couple of mega-offers, can be just the holiday spice your audience needs! But be careful not to overwhelm your guests. Stick to a curated collection of 10 pieces or less.

4. Have a plan to reach out before and after your experience. ... "

https://instoremag.com/4-steps-to-throw ... nd-online/
PinkDiamond
ISG Registered Gemologist


· ´¨¨)) -:¦:-¸.·´ .·´¨¨))
((¸¸.·´ ..·´ There are miracles left for you to do .... -:¦:- -:¦:-
-:¦:- ((¸¸.·´* It all begins inside of you. ;)
Post Reply