Tiffany Giving Up Century-Old ‘New York Times’ Ad

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Tiffany Giving Up Century-Old ‘New York Times’ Ad

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People are going to really miss Tiffany's ad in the NY Times since it's been on page A3 since 1896. LVMH buying Tiffany really brought about the end of an era, and they still don't know what they're going to do with it, but in the meantime Tiffany has canceled their iconic ad. More's the pity. ;)

Tiffany Giving Up Century-Old ‘New York Times’ Ad
By Rob Bates | April 16, 2021

Image

"The Times, it is a-changing. It now lacks Tiffany.

Tiffany & Co., which for over a century has occupied the top right-hand corner of page A3 in the print edition of the New York Times, is giving up that space, according to WWD.

The decision stems from the company’s recent purchase by LVMH, and from new executive vice president of product and communications Alexandre Arnault’s desire to take the brand’s advertising in a new direction.

The retailer plans to continue its relationship with the newspaper.

Tiffany did not respond to a request for comment at the time of publication. Still, the change has not escaped notice.

“It’s like a disturbance in The Force,” wrote former Times editor Quentin Hardy on Twitter.

Tiffany’s daily A3 ad placement dates back to 1896, the company has said: “[P]erhaps Tiffany & Co.’s most consistent relationship with the public over the last century is its daily advertisement on page A3 of the New York Times.”

The ads have inspired paintings and even a book, which noted that they often appear next to reports of grotesque tragedies, producing “humorous, tragic, tragicomic, ironic, or subversive” effects.

Just three years ago, the company used its ad to send a message to then-President Trump, urging him to ... "

https://www.jckonline.com/editorial-art ... -times-ad/
PinkDiamond
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