Black Friday Online Shoppers Pass 100M Mark
Posted: Thu Dec 03, 2020 5:35 pm
I finished my Christmas shopping over Black Friday, the weekend, and Cyber Monday, even placing a food order on cyber Monday to get 20% off on it even though it won't be picked up until today. I hope y'all scored big over the weekend too. A penny saved is a penny you can put toward something else, or donate to your favorite charity.
Black Friday Online Shoppers Pass 100M Mark
By Lenore Fedow
lenore.fedow@nationaljeweler.com
December 2, 2020
An estimated 186.4 million consumers shopped between Thanksgiving and Cyber Monday, according to an annual survey by the National Retail Federation and Prosper Insights & Analytics.
"Washington, D.C.—Shoppers flocked to online sales over the Thanksgiving holiday weekend, as the COVID-19 pandemic unsurprisingly continues to keep consumers away from physical stores.
An estimated 186.4 million shoppers scooped up holiday deals from Thanksgiving to Cyber Monday, according to a survey by the National Retail Federation and Prosper Insights & Analytics.
That’s slightly below the 189.6 million shoppers who made purchases during the same period last year, but well above the 165.8 million shoppers in 2018.
The number of in-store shoppers on Thanksgiving plummeted 55 percent year-over-year, which the NRF attributed both to pandemic and the growing number of retailers opting to close on that day.
The number of in-store Black Friday shoppers fell 37 percent, but it was a strong day for online sales.
For the first time, the number of online Black Friday shoppers passed the 100 million mark, up 8 percent year-over-year.
Online sales also did well on Saturday, rising 17 percent year-over-year.
Some expected interest in Black Friday sales to wane in light of the COVID-19 pandemic, but NRF CEO Matthew Shay had a different perspective.
“I would never say Black Friday is no longer relevant. It’s always going to play a role in the psychology of the traditional kickoff to the holiday season,” said Shay during a results call Tuesday.
“Black Friday is a consumer day that, once upon a time, was of consequence and remains of consequence because it’s a big day for economic activity, but it’s evolved over the last decade into a social day,” he said, adding that this year, shoppers can’t socialize in the normal way.
Shay predicted a year from now, presuming a vaccine has been “widely and safely distributed,” Black Friday could once again be the biggest shopping day of the season.
A total of 95.7 million people were online-only shoppers for the entire weekend, up ... "
https://www.nationaljeweler.com/indepen ... -100m-mark
Black Friday Online Shoppers Pass 100M Mark
By Lenore Fedow
lenore.fedow@nationaljeweler.com
December 2, 2020
An estimated 186.4 million consumers shopped between Thanksgiving and Cyber Monday, according to an annual survey by the National Retail Federation and Prosper Insights & Analytics.
"Washington, D.C.—Shoppers flocked to online sales over the Thanksgiving holiday weekend, as the COVID-19 pandemic unsurprisingly continues to keep consumers away from physical stores.
An estimated 186.4 million shoppers scooped up holiday deals from Thanksgiving to Cyber Monday, according to a survey by the National Retail Federation and Prosper Insights & Analytics.
That’s slightly below the 189.6 million shoppers who made purchases during the same period last year, but well above the 165.8 million shoppers in 2018.
The number of in-store shoppers on Thanksgiving plummeted 55 percent year-over-year, which the NRF attributed both to pandemic and the growing number of retailers opting to close on that day.
The number of in-store Black Friday shoppers fell 37 percent, but it was a strong day for online sales.
For the first time, the number of online Black Friday shoppers passed the 100 million mark, up 8 percent year-over-year.
Online sales also did well on Saturday, rising 17 percent year-over-year.
Some expected interest in Black Friday sales to wane in light of the COVID-19 pandemic, but NRF CEO Matthew Shay had a different perspective.
“I would never say Black Friday is no longer relevant. It’s always going to play a role in the psychology of the traditional kickoff to the holiday season,” said Shay during a results call Tuesday.
“Black Friday is a consumer day that, once upon a time, was of consequence and remains of consequence because it’s a big day for economic activity, but it’s evolved over the last decade into a social day,” he said, adding that this year, shoppers can’t socialize in the normal way.
Shay predicted a year from now, presuming a vaccine has been “widely and safely distributed,” Black Friday could once again be the biggest shopping day of the season.
A total of 95.7 million people were online-only shoppers for the entire weekend, up ... "
https://www.nationaljeweler.com/indepen ... -100m-mark