I doubt any of us are surprised that foot traffic plunged over Thanksgiving and Black Friday. Here are the stats.
Shopping Traffic Sinks on Black Friday
December 1, 2020 by Rob Bates
"Black Friday is usually the day when retail becomes a national sport, and crowds in stores get so large and out of hand, there are sometimes riots.
Not this year.
Data provided by Sensormatic Solutions, a retail consulting company, said that in-store shopper traffic on Black Friday this year declined by over half what it was last year, as the ongoing COVID-19 pandemic kept many shoppers at home and many stores closed.
The group’s data showed that shopper visits dropped 52.1% on Black Friday, compared to 2019. Shopper traffic also decreased 45.2% in the week leading up to Black Friday (Sunday, Nov. 22, to Friday, Nov. 27), compared to the same period last year.
“Due to COVID-19 and social distancing requirements, shoppers were more purposeful in their in-person Black Friday shopping, causing significantly less crowds than we’ve seen in the past,” said Brian Field, senior director of global retail consulting for Sensormatic Solutions, in a statement. “This was compounded by retailers not offering as many in-store doorbusters and the increasing adoption of e-commerce.”
On Thanksgiving Day, the drop was particularly steep, with traffic sinking 94.9% compared to the prior year.... "
https://www.jckonline.com/editorial-art ... ck-friday/
1 post • Page 1 of 1
Who is online
Users browsing this forum: No registered users and 1 guest