Lightbox is Headed to Blue Nile
By Lenore Fedow
lenore.fedow@nationaljeweler.com
October 29, 2020
A lab-grown diamond bracelet from the new collaboration between Lightbox and Blue Nile. The collection is available exclusively on Blue Nile’s website.
"Gresham, Ore.—Lightbox is here to shake things up again.
The De Beers-owned lab-grown diamond brand is partnering with jewelry e-tailer heavyweight Blue Nile on a new collection.
It will be the first time in Blue Nile’s 21-year history it has sold lab-grown diamonds.
“We’ve been watching the lab-grown diamond market for some time,” said Blue Nile CEO Sean Kell in a statement to National Jeweler, noting that both natural and lab-grown diamonds have a place in the market.
“Our belief is natural diamonds will continue to be the product of choice to represent engagement and significant consumer commitments and milestones,” said Kell, adding that lab-grown diamonds, due to their “brilliant colors and accessible price point,” are a perfect fit for fashion jewelry.
Parent company De Beers operates under a similar sentiment, reserving natural diamonds for momentous occasions, while promoting Lightbox’s lab-grown diamonds as a fun, cost-effective alternative for self-purchasers or not-quite-milestone occasions.
The collection will feature earrings, pendants, bracelets, and rings, available in 14-karat white and yellow gold with white, pink, and blue lab-grown diamonds.
SEE: The Lightbox x Blue Nile Collection ... "
https://www.nationaljeweler.com/majors/ ... -blue-nile
