Lightbox Rolls Out to Bloomingdale’s, Reeds Jewelers
By Lenore Fedow
lenore.fedow@nationaljeweler.com
October 11, 2019
The De Beers brand offers lab-grown diamonds in blush pink, pale blue, and traditional white.
"New York—Lightbox, the lab-grown diamond brand launched by De Beers last year, will now be available in select Bloomingdale’s and Reeds Jewelers, the company announced Thursday.
This is the brand’s first foray into brick-and-mortar locations, beginning its rollout in the Bloomingdale’s New York City flagship and its San Francisco location, as well as in 30 Reeds Jewelers locations, mainly in shopping malls concentrated in the Southeast.
The retailers will also sell Lightbox jewelry online on their respective websites.
Launched in September 2018, Lightbox sells fashion jewelry with lab-grown diamonds, which retail for $800 per carat. The price point will remain the same at outside retailers, plus the cost of the setting.
The Lightbox selection will include ... "
https://www.nationaljeweler.com/diamond ... s-jewelers
