Little Switzerland Introduces Lab-Grown Diamond Brand

[PinkDiamond]

I like the intensity of the pink in these diamonds, over DeBeers' lighter pink, and Little Switzerland is even undercutting DeBeers' price by $50. Can't wait to see how much the next company undercuts them by. Heck, if that keeps up long enough eventually I might actually be able to afford a pair.

Little Switzerland Introduces Lab-Grown Diamond Brand
By Lenore Fedow
lenore.fedow@nationaljeweler.com
June 10, 2019


A pair of half-carat lab-grown pink diamond stud earrings in 14-karat rose gold from Little Switzerland’s “Engrace Diamonds” line (retail price $750). Man-made diamonds will be sold in all the retailer’s stores by late 2019.

"St. Thomas, U.S. Virgin Islands—Little Switzerland announced its big push into man-made diamonds last week, launching “Engrace Diamonds,” a lab-grown brand exclusive to its stores.

The man-made stones, sold loose and in finished jewelry, are available in a variety of colors, including white, pink, blue, orange, and olive green.

A Little Switzerland spokesperson said the diamonds are grown in the United States—he declined to name the specific company for “competitive reasons”—and graded by both Independent Gemological Laboratories and International Gemological Institute.

Loose diamonds over a half-carat are ... "
https://www.nationaljeweler.com/majors/ ... mond-brand