Watches International Relaunches With New Editor-in-Chief
Watches International, set to relaunch in June, wants to reach the next generation of watch enthusiasts by creating more inclusive content.
"New York—Watches International is preparing for a relaunch.
Modern Luxury Media announced Tuesday that the timepiece publication would be revived and reimagined.
Looking to reach affluent luxury consumers and watch enthusiasts, the print publication will launch in June with a bi-annual edition spread across 20 markets nationally.
Previously, the publication had a print book that had primarily been distributed via retail in Europe.
The relaunch will also include distribution in the U.S. via direct-to-consumer and retail channels.
The media company has selected journalist and watch aficionado Stephen Watson as the new editor-in-chief.
Watson has worked with several well-known luxury fashion publications, including Vogue, Men's Vogue, Surface, Watch Journal, and Revolution.
Previously, he’s written about watches for Town & Country and Esquire and is also a Foundation du Grand Prix D'Horlogerie de Genéve academy member.
“I am thrilled to take on the role as the new editor-in-chief of Watches International, especially after a year when time became more precious to us than ever,” said Watson in a press release about the relaunch and his appointment.
The publication is looking to draw in a new generation of watch enthusiasts by including more lifestyle content and focusing “on bringing inclusivity, rather than exclusivity, to the storytelling experience.”
Caroline Childers, the founder of Watches International within the Modern Luxury Media portfolio, will remain its publisher, a role she has held for the last 20 years.
"We feel there is a massive opportunity to bring the legacy and history of luxury timepieces and inject it with a fresh approach with ... "
https://www.nationaljeweler.com/article ... r-in-chief
