Breitling Is Introducing a Watch Subscription Program
By Ashley Davis
Ashley.Davis@nationaljeweler.com
March 10, 2021
Breitling said its new subscription service, which allows clients to try three refurbished watches consecutively in a year period, is all about “inclusive luxury.” Here, a subscriber selects a model from the brand’s portfolio of refurbished watches.
'New York—Breitling is getting in on the subscription service craze.
The brand has announced an innovative program unusual for the rarified world of Swiss watchmaking—#BreitlingSelect, a subscription service in which participants can try up to three watches in a 12-month period.
The program just launched in the United States, with other countries to follow.
Here’s how it works, according to Breitling.
Participants select a Breitling from a portfolio of refurbished timepieces—new watches are not included in the program— a maximum of three models delivered to their homes during the year-long contract.
Customers keep each watch for at least one month, and a maximum of six months, and one at a time.
Clients can purchase one of the refurbished watches they’ve tried, with Breitling offering a discount based off points earned during the subscription period.
Initially available only online at Breitling.com, #BreitlingSelect will also be offered at boutiques and some of its global retailers soon, the brand said.
The subscription service costs ... "
https://www.nationaljeweler.com/watches ... on-program
