TAG Heuer Has Enlisted This Golfer as a New Brand Ambassador

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TAG Heuer Has Enlisted This Golfer as a New Brand Ambassador

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Wow, this watch has some very interesting features for golfers! Are any of you watch aficionados also golfers? Anybody have one of these? If so, we'd love to hear a review of it from you. :)

TAG Heuer Has Enlisted This Golfer as a New Brand Ambassador
By Ashley Davis
Ashley.Davis@nationaljeweler.com
January 12, 2021


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TAG Heuer has announced its new brand ambassador to front the golf edition of its Connect smartwatch and its accompanying app.

"New York—Who better to represent the golf edition of a smartwatch than a professional golfer?

That’s the line of thinking behind TAG Heuer’s latest brand ambassador announcement.

Tommy Fleetwood, the 29-year-old English golfer, is the new face of TAG Heuer Connected Golf Edition smartwatch.

Fleetwood will work with the Swiss watchmaker to refine its golf app.

Launched in 2019, the Connect Golf Edition and accompanying app boasts more than 200,000 active users. It assists golfers as they make their way through a course via 3D mapping, showing the distance to hazards, shot tracking, keeping track of scorecards and sharing pro statistics.

In 2020, it added a new driving zone feature, which shows players the best zone to target based on their past rounds. Each previous tee shot is mapped out with performance indicators.

The app works best with the TAG Heuer Connected smartwatch and the Golf Edition, which utilize Wear OS by Google, though it’s available to anyone, including iPhone users in the app store.

TAG Heuer CEO Frédéric Arnault led the in-house team in the Connect Golf Edition’s development.

In a statement he said, “With its ability to enhance any player’s game, the TAG Heuer Connected Golf Edition has already established itself as a game changer in the golfing community and beyond.

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Tommy Fleetwood

“We’re excited that Tommy, who is one of the world’s most dynamic golfers, has chosen to wear our watch and we wish him a very successful season ahead. We are also looking forward to working with him to take the app even further, ... "


https://www.nationaljeweler.com/watches ... ambassador
PinkDiamond
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