Accutron’s Revival Includes Debut Of Splashy Assouline Book

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Accutron’s Revival Includes Debut Of Splashy Assouline Book

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This is a two-fer; you get the book, and the watch which is lovely. 8-)

Accutron’s Revival Includes Debut Of Splashy Assouline Book
September 8, 2020 by Emili Vesilind

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"Citizen Watch Group has revived the Accutron watch brand, famous for its innovative and skeletonized Spaceview watch that debuted in the 1960s, as a stand-alone brand distinct from Bulova, maker of the iconic Bulova Accutron watch. Citizen acquired the Bulova and Accutron brands in 2008.

The company has since erected a marketing cyclone around the relaunch that includes the debut of an Accutron-branded podcast (which you can read about here) and a prestige coffee-table book from upscale book publisher Assouline.

Accutron: From the Space Age to the Digital Age chronicles Accutron timepieces from inception to its 2020 relaunch. Written by Hodinkee editor-in-chief Jack Forster and coauthored and edited by Aaron Sigmond—with a foreword by industrial designer Carl Gustav Magnusson—the book details the dawn of the Spaceview, Accutron’s display timepiece that was built to illustrate Accutron’s revolutionary movement, which featured an electrostatic drive system. (Forster dives into the specifics of that right here.)

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The 1963 Accutron Spaceview watch

The sci-fi-looking Spaceview, with its industrial green base plate and clear-top design, was never intended for sale but as a window-display element. It captured watch fans’ devotion in the era of U.S. space exploration and inadvertently launched a new aesthetic in watches that put the spotlight on technical virtuosity.

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The Accutron box set includes the new book and a Spaceview 2020 limited-edition watch, both numbered ($4,000)

A special deluxe-box edition of the new book that comes with ... "

https://www.jckonline.com/editorial-art ... line-book/
PinkDiamond
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