Bucherer Completes Flagship Revamp, Debuts Blue Collection in U.S.

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Bucherer Completes Flagship Revamp, Debuts Blue Collection in U.S.

Postby PinkDiamond » Fri Sep 10, 2021 5:27 pm

I was so glad to see this one wasn't about the new flagship store since we already have an article posted on that. Thankfully, this one's on the watches in their 'blue collection', so we have some really nice watches to see in this one. I like the first one best, but I also like the Piaget below it. ;)

Bucherer Completes Flagship Revamp, Debuts Blue Collection in U.S.
By Kristin Young | September 08, 2021


"Earlier this summer, JCK reported that Tourneau changed its name to Bucherer and was turning Tourneau’s TimeMachine at 12 E. 57th St. in New York City into the Bucherer 1888/Tourneau TimeMachine American flagship. As of Sept. 1, the transformation was complete giving the Lucerne, Switzerland–based watchmaker—which previously had operated stores only in Europe—a big foothold in the U.S. market.

To celebrate the reopening of the revamped 19,000-square-foot flagship, Bucherer is debuting a Bucherer Blue collection made available to U.S. customers for the first time. Since 2016, more than 50 watches have been created in a collaboration between watch brands and Bucherer. They all have one thing in common: blue accents.

Piaget Possession Bucherer Blue, $18,400

The Bucherer Blue U.S. collection will comprise 27 watches, including a Breitling Navitimer Chronograph 41 watch in an azure color and a Piaget Possession diamond watch. There is also an Carl F. Bucherer Heritage Bicompax Annual with gradient blue dial and an ode to the New York skyline etched on the back. (Only 30 pieces of this watch will be made available, as an homage to the year 1930 when the first Tourneau store in New York City opened.) To further promote the range, there is also a custom-made Bucherer Blue Harley Davidson motorcycle in blue and rose gold, parked inside the store.

Tudor Black Bay Bronze Bucherer Blue, $4,150

“For Bucherer Blue, our rich heritage in watchmaking and passion for innovation come together, offering our discerning customers a fresh, extraordinary perspective,” said Patrick Graf, Bucherer’s chief commercial officer, in a statement. “Bucherer is breaking new ground with exciting collaborations, also outside the watch industry. ... "

https://www.jckonline.com/editorial-art ... ollection/
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