Boston Gets Its First Rolex Boutique Courtesy of Long’s Jewelers
Long’s Jewelers is home to Boston’s first Rolex boutique.
"Boston—Long’s Jewelers has announced it is opening a new boutique on Back Bay’s Newbury Street, one of Boston’s prime shopping locations.
The two-story location will house Bean Town’s first Rolex boutique.
“We are absolutely thrilled with the opportunity to open a Rolex Boutique in our cherished city,” Long’s Jewelers President Craig Rottenberg commented. “Like both Rolex and Long’s Jewelers, Boston is steeped in a heritage of tradition and innovation, making it an ideal location to bring both brands together. We look forward to welcoming clients into the beautifully designed space and providing them with a truly exceptionable Rolex experience.”
The 3,500-square-foot Long’s Jewelers location features an interior design reminiscent of the classic, elegant Rolex aesthetic, Long’s said.
Rolex watches are displayed in bronze trim showcases lined with taupe leather. An emerald green wall with a wave motif is an ode to the Rolex “Oyster” watch, the world’s first waterproof wristwatch.
This green color is an accent tone throughout the space, which mixes textures like walnut brown wood, beige-colored stone, and handcrafted stucco panels that imitate the Oyster watch’s fluted bezel.
Emerald green is the store’s accent color.
The boutique has three double-height windows that fill the space with natural light. Upon entering, customers are greeted by a one-of-a-kind stucco wall depicting the Boston Public Garden bridge.
There is a ... "
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