How Do I Draw Attention to My Artistry?

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PinkDiamond
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How Do I Draw Attention to My Artistry?

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This woman has some very good ideas for building a solid base of repeat customers and referrals, and we would love to hear what methods our sellers use to attract new, and to entice repeat buyers, so please share your ideas with us. :)

The PR Adviser: How Do I Draw Attention to My Artistry?
By Lilian Raji
lilian@lmrpr.com
February 27, 2018


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Lilian Raji is a strategic marketing and public relations adviser who helps luxury lifestyle brands sell more products to luxury buyers.
Q: We are studio designers and make one-of-a-kind pieces. We’re not Cartier, but from a technical and creative perspective, we can compete with Cartier. How do we encourage customers to begin looking at the artist behind the jewelry?

Signed,
A Master Artist in the Southwest

"A: “Masaa’ al-khair” is Egyptian Arabic for “good afternoon.” To which you’d reply, “Masaa’An-nur!”

Why am I greeting you in Egyptian Arabic? Because I just had an absolutely fabulous 16-day 40th birthday adventure through the Land of the Pharaohs in December and January and I can’t stop thanking my personal tour guide, Mahmoud Saad Sobeih of Koki Tours. I also can’t help but curse him because clearly every birthday after this one is just going to suck in comparison!

In any case, Mahmoud and I had a conversation similar to this latest PR Adviser question from a talented jewelry artist whom I spoke with in Las Vegas.

Mahmoud planned an extraordinary three days for me in Cairo, where he introduced me to people and places you’d never find on traditional tours, yet he was barely breaking even given how little he charged. I ended up paying double his fee in tips because of how beautifully unexpected my experience was.

He felt he couldn’t charge me outright what I ultimately paid because other Egyptian tour guides charged less. He was trying to be like everyone else and base his fee on a number rather than the experience he provided or, more specifically, how much I valued the experience.

And herein lies a common business mistake: You can never be like anyone else. You can only be yourself. And as yourself, you must focus on the emotional value you offer your customers.

Jewelry is one of the most personal things women own. Every important piece in a jewelry box has a reason for being there. And for one-of-a-kind gems, that piece also has a story unique to the designer.

When a customer buys one of your pieces, do they know the reason why you made that piece? Do they know about the hunt for the stone, the inspiration for the engravements, even the passion you felt as you shaped that bracelet?

If you want your customers to look at the artist behind the jewelry, then you must introduce them to the artist. And not just with a simple bio. ... "

http://www.nationaljeweler.com/independ ... y-artistry
PinkDiamond
ISG Registered Gemologist


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((¸¸.·´ ..·´ There are miracles left for you to do .... -:¦:- -:¦:-
-:¦:- ((¸¸.·´* It all begins inside of you. ;)
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