The Jewels to Start Living Coral ASAP
December 19, 2018 by Brittany Siminitz
"Pantone has made its 2019 Color of the Year official: Living Coral. The oceanic shade ought to start its ascent to the top any moment now, or at least, once the holidays are over.
Clearly, my predictions were wrong. I had hoped to see shades like Princess Blue or Aspen Gold, also from Pantone’s Spring/Summer 2019 Report, crowned Color of the Year. But the only thing predictable about Pantone’s choices, it seems, is that they won’t be ones I necessarily agree with.
Pantone may be onto something, though, as this isn’t the first orangey-pink shade to garner attention. KitchenAid’s 2018 Color of the Year, Bird of Paradise, though softer and more muted, is in the same family as Living Coral.
Like Pantone’s past picks of Rose Quartz (2016), Emerald (2013), and Turquoise (2010), Living Coral shares an interest with the jewelry industry in its reference to gemstones. This year’s selection is not without controversy, though, at least where the industry is concerned.
If we’re to take the color literally, then we’re encouraged to stock more coral. But coral has become quite the topic of debate, given its origins—the Great Barrier Reef being one, where half of its coral has reportedly died since 2016. A New York Times article published by our own editor-in-chief Victoria Gomelsky back in 2009 details the jewelry industry’s stance on coral—divided—where some companies, such as Tiffany & Co., refuse to sell it at all. ... "
https://www.jckonline.com/editorial-art ... ing-coral/
