Le Vian Celebrates 20 Years of Chocolate Diamonds

[PinkDiamond]

I'm not saying brown diamonds aren't pretty, but it's amazing how PR can take something that used to be considered inferior, as in junk, and turn it into a money-making sought-after product. There are only 5 so I'll just show you the one in the lead pic, but my favorite is the last one.

Le Vian Celebrates 20 Years of Chocolate Diamonds
By Lenore Fedow
lenore.fedow@nationaljeweler.com
February 16, 2021


Le Vian’s Honey Gold Chocolate Diamonds Jubilee ring ($3,599). Le Vian is celebrating 20 years of its chocolate diamonds, rolling out new ads on social media.

"New York—Le Vian is celebrating the twentieth anniversary of the debut of its Chocolate Diamonds collection.

The luxury jeweler introduced the Chocolate and Vanilla collection in the early 2000s, marketing brown diamonds as “chocolate” and white metals as “vanilla.”

The collection would continue to evolve through the years, adding a new “strawberry gold” flavor, a proprietary softer tone pink gold, in 2005.

In 2009, the chocolate diamonds found their way into timepieces.

SEE: Le Vian’s Chocolate Diamonds ... "
https://www.nationaljeweler.com/fashion ... e-diamonds

[SwordfishMining]

I'll agree they are not my favorite tone of stone. But you know what they say. "Never fear, taste is in the mouth of every buyer."