Cartier’s Great-Great-Grandson Debuts Engagement Ring Platform

[PinkDiamond]

Being a descendant of Cartier, and having access to such big name designers that he got to work for, as well as the parameters and price points he chose to work within for Oui will surely make his smaller, less expensive rings very attractive to the public, plus he has his high end line so it looks like he's got all his bases covered to achieve success with both platforms.

Cartier’s Great-Great-Grandson Debuts Engagement Ring Platform
August 5, 2020 by Emili Vesilind



"Jean Dousset’s background is stacked with bona fides from venerable high jewelers. A great-great-grandson of Louis Cartier, Dousset began his career at the Place Vendôme in Paris, where he worked for jewelers Chaumet, Boucheron, and Van Cleef & Arpels.

He went off on his own in 2005—debuting a showroom in a new city, Los Angeles, that specializes in bespoke engagement rings. Now the designer and entrepreneur is hoping to bring his Parisian-inspired designs to a wider audience online.

Oui by Jean Dousset, a digital engagement ring and diamond jewelry platform that offers semi-custom options on engagement styles, debuted Monday as an offshoot of the Jean Dousset brand. Prices for engagement styles on Oui start at $2,700 (for comparison, Jean Dousset Diamonds rings start at $15,000).

“Our bespoke jewelry line’s average sale is $40,000,” Dousset tells JCK. “We have not previously been able to offer rings priced under $15,000, as bespoke typically starts a little above 1 carat [diamond weight].”

In contrast, Oui by Jean Dousset’s center stones start at 0.3 carats and go up to 1 carat. Dousset says, “We are deliberately offering a unilateral quality of diamonds (I/VS2) on all Oui jewelry, which we have defined as the optimal balance of size, quality, and value.”


Jean Dousset


Three-stone rings Oui by Jean Dousset

The platform is similar to many other semi-custom engagement ring platforms, including Vrai, Blue Nile, and Brilliant Earth. But Dousset says Oui’s differentiator is the platform’s ease of use, which includes simplifying diamond selection—there’s no complicated spreadsheet from which to choose stones. “Consumers often experience finding the perfect engagement ring as a tedious shopping process, and Oui offers an ultra-curated approach—so you can simply enjoy the moment, without having to become a diamond expert.”

Options for customization include selecting your desired total carat weight, choosing from 18k gold or platinum, opting for a hidden ... "
https://www.jckonline.com/editorial-art ... -grandson/