Buccellati’s New Ad Campaign is a Love Letter to Rome
By Ashley Davis
Ashley.Davis@nationaljeweler.com
June 26, 2020
Journalist, documentary filmmaker and European aristocrat Beatrice Borromeo is the face of Buccellati’s latest campaign. Here she wears the Ramage collection.
"Milan—Buccellati’s newest advertising campaign pays homage to its iconic Italian history.
The jeweler, based in Milan, shot its new ads in Rome at the Piazza di Spagna, Campo de’ Fiori and Piazza di Pietra.
Lensed by young British photographer Josh Olins, the black and white campaign stars Beatrice Borromeo, who, with her mixture of rich Italian heritage and modern artistry, was the perfect model, Buccellati said in an announcement.
Borromeo is the daughter of Count Carlo Ferdinando Borromeo and Paola Marzotta. She is also married to Pierre Casiraghi, the oldest son of Princess Carolina of Monaco.
A modern woman not content to stay within the confines of aristocracy, Borromeo is a journalist and documentary filmmaker, and a graduate of Columbia University in New York City.
Olins photographed Borromeo in jewels from a variety of Buccellati collections—Hawaii, Opera, Macri Classica, Macri and Ramage, as well as high jewelry.
Borromeo in the “Hawaii” collection
She’s also pictured in jewelry featuring the Buccellati-cut diamond.
The stone was introduced in 2019 to celebrate Buccellati’s 100-year anniversary. The jeweler created the 57-facet diamond in conjunction with diamond company Taché Diamonds out of Antwerp, Belgium.
Buccellati said the diamond’s first sample took nearly a year of planning and experimentation to produce. It was crafted to optimize light, brilliance and fire.
According to the design house, GIA certified the Buccellati cut, comparing its unique structure to a flower.
The Buccellati-cut diamond
The stone can be produced ranging from 0.5 to ... "
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