Marriage Story: Ring-Related Stats From The Knot’s 2019 Jewelry Study
March 9, 2020 by Amy Elliott
With 21,000 respondents, The Knot’s biennial Jewelry & Engagement Study offers a gold mine of intelligence on recently engaged couples ages 25 to 34. We cherry-picked the best ring-related findings so you don’t have to.
"If you haven’t been on the dating circuit in a while, one figure from wedding planning website The Knot’s 2019 Jewelry & Engagement Study may surprise you: At 22%, a plurality of respondents met on dating apps (up 5% from 2017)—namely, Tinder (30%), OkCupid (14%), and Bumble (13%). As if to put an exclamation point on that, the study also found that 92% of couples share the news of their engagement on social media. The upshot for jewelry retailers? Make sure you’re on the ’Gram and your clients know how to tag you. For other top-level takeaways, see our highlights.
THE CENTER STONE
• 66% of center stones weigh 0.5–1.5 ct.
Vintage engagement ring with 1.5 ct. round center and 0.08 ct. t.w. diamond accents, starting at $1,035 (without center stone), sylviecollection.com
• 52% of brides say they want to buy conflict-free diamonds
• 47% of center diamonds are round
Forevermark Icon setting round diamond engagement ring in platinum, starting at $3,195, forevermark.com
• Princess-cut, square, and oval diamonds all rank at 14%
• Ovals have doubled in popularity since 2017
• 7% of couples are resetting heirloom diamonds
14k yellow and white gold ring with repurposed 0.5 ct. t.w. diamond halo and 0.7 ct. old European cut–diamond center stone, price on request, lorimclean.com
• 1 in 10 couples wants a non-diamond center stone
• Moissanite: It’s the most common center stone after diamond (19%), and it has almost doubled in popularity since 2017. Sapphire (18%) and morganite (12%) are also big bridal choices.
Emerald Tulip solitaire ring with 2.52 ct. colorless Forever One moissanite in 14k rose gold, $2,529, charlesandcolvard.com
• 15% of brides say they want a man-made stone, but only 12% report receiving one
Bezel Solitaire ring in 14k white gold with 1 ct. lab-grown diamond, $3,532, overnightmountings.com
THE RING
• The overall design of the ring is more important to brides than stone cut and size
Rose-cut diamond Paeonia ring in 14k gold, $2,850, sofiazakia.com
• For style advice, proposers are more likely to rely on friends and family (34%), consult jewelry design websites (32%), or hit up a local brick-and-mortar jewelry store for ideas (29%)
• 78% of proposers say their significant other dropped hints about ring preferences
• 53% of brides relied on Pinterest for ring design research and inspiration
• 31% of couples are custom-designing a ring from scratch
• More than 50% of couples want to personalize their ring design in some way
• White gold settings are overwhelmingly the most popular (54%) but less so than in 2017 (64%)
8k white gold micro-pavé band with 1.22 cts. t.w. diamonds and 1.01 ct. Asscher-cut diamond in diamond prongs, price on request, mindimondny.com
• Rose gold settings are the second most popular (14%), slightly outpacing both platinum (13%) and yellow gold (13%)
• Over the past 5 years, the preference for yellow gold has more than doubled
Diamond halo ring in 18k yellow gold, $5,775, grazielagems.com
• Halos are ... "
https://www.jckonline.com/magazine-arti ... udy-stats/
