Tanishq woos the young with digital gold

Moderators: PinkDiamond, John

Post Reply
User avatar
PinkDiamond
Posts: 15411
Joined: Thu Jun 04, 2015 9:30 pm
Location: Ozark Mountains

Tanishq woos the young with digital gold

Post by PinkDiamond »

I don't know about you, but I'm leery of digital wealth like this since if the grid goes down for any reason you're SOL when it comes to getting your assets, so I don't know about this. What do y'all think? :?:

Tanishq woos the young with digital gold

Image
Tanishq is the first large jewellery retailer in India to offer digital gold to shoppers.
Updated: 01 Sep 2021, 12:58 AM IST
Suneera Tandon


Tanishq Digital Gold has tied up with Digital Gold India Pvt. Ltd to allow consumers to exchange, buy or sell physical gold through the latter’s SafeGold platform

"NEW DELHI : Jewellery retailer Tanishq, which launched digital gold products recently, is expecting young shoppers to latch onto the offerings in the upcoming festive season.

Tanishq Digital Gold has tied up with Digital Gold India Pvt. Ltd (DGIPL) to allow consumers to exchange, buy or sell physical gold through the latter’s SafeGold platform.

Digital gold is a tool which allows consumers to invest in the yellow metal in its digital form. Tanishq ran a pilot for a few months before launching the digital gold products.

Ajoy Chawla, chief executive, jewellery division, Titan Co. Ltd, said young customers are keen to buy gold as part of their investment portfolio and to build a sizeable asset class for redemption in the future.

“Sometimes it could be to save, sometimes it is for a future conversion to jewellery. This is a great opportunity to bring in a whole new customer segment to Tanishq," he said.

Tanishq is the first large jewellery retailer in India to offer digital gold to shoppers.

Since the product was launched in late April, nearly 70% of the 1,000-2,000 customers who have been registering on the platform every month were first-time shoppers of the brand, Chawla said.

“We plan to now start ... "

https://www.livemint.com/companies/news ... 81420.html
PinkDiamond
ISG Registered Gemologist


· ´¨¨)) -:¦:-¸.·´ .·´¨¨))
((¸¸.·´ ..·´ There are miracles left for you to do .... -:¦:- -:¦:-
-:¦:- ((¸¸.·´* It all begins inside of you. ;)
User avatar
SwordfishMining
Posts: 4216
Joined: Fri Jun 05, 2015 3:06 pm
Location: Denio, NV USA
Contact:

Re: Tanishq woos the young with digital gold

Post by SwordfishMining »

The Gods of fortune reward the nimble. This seems like a fine way to save some money by buying your gold now. Service always comes at a premium. There are several gold to financial vehicles chasing my investment dollar & a stock AABB.
I'll jump over my shadow. https://www.virginvalleyopal.com"
Opals & more at my ESTY store https://swordfishmining.etsy.com"
Post Reply