How Crystals and Geodes Can Help You Sell Jewelry (Yes, Really)
August 2, 2018 by Amy Elliott
"Who can say whether amethyst protects against drunkenness or if moonstone and rose quartz can boost fertility? Whether you believe in the metaphysical properties of gemstones and crystals, most of us are at least mildly intrigued by the possibility.
Meanwhile, the Tucson Gem Show, with its tents and parking lots filled with bathtub-sized geodes glittering in the sunlight, can have a dazzling effect on even the most jaded jewelry pro. But you’re also like, Who buys these things?
I don’t pretend to know, but here’s someone who sells quite a lot of them: Jeffrey Segal, owner of Mystic Journey Crystals, a globally recognized retailer of investment-quality crystals and geodes based in Venice, Calif.
Below, he offers tips for using crystals strategically in a jewelry store environment, both from the point of view aesthetics and alchemy. They are generally good for…
Jewelry display
“Crystals come in many forms, from large, multipoint clusters to small, single-point crystals,” says Segal. “We’ve seen rings positioned perfectly on single-point crystals and earrings on beautiful slices of agate.” Draping a pendant over a large-cluster crystal formation creates eye-catching drama—“as if every jewel was cut straight from nature,” says Segal.
A blue lace agate pendant pairs well with amethyst.
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