David Yurman Gets Shoppers ‘Star Dreaming’ This Holiday Season

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David Yurman Gets Shoppers ‘Star Dreaming’ This Holiday Season

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Whoa! The 'statement' piece is a bracelet that really does make quite a statement. Wow! 8-)

David Yurman Gets Shoppers ‘Star Dreaming’ This Holiday Season
By Brecken Branstrator
brecken.branstrator@nationaljeweler.com
November 16, 2020


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David Yurman’s “Star Dreaming” holiday campaign will feature imagery and videos on its website and social channels as well as be the theme of its store windows.

"New York—This holiday season, David Yurman is looking to the stars.

The jewelry brand has unveiled its 2020 holiday campaign, “Star Dreaming,” drawing inspiration from the beacons of light that symbolize hope, mystery and connection to many.

“There is nothing more magical than seeing stars on a winter night. They inspire a feeling of childlike wonder, shining with the pure light of our dreams, hopes and blessings,” founder David Yurman said.

The brand brought back the DY Holiday Express train, which travels to the stars and returns to a snow-covered landscape, and the iconic David Yurman bunny—a character that continues to appear in the brand’s holiday concepts—for the campaign.

It is based on the new Starburst collection, created after an experience David and Sybil Yurman had watching fireworks in Paris.

According to the brand, the bursts of light showering the Eiffel Tower and Tuileries Garden against the Parisian night sky spoke to Sybil, inspiring David to create designs using a star motif.

The collection ranges in price from $325 in sterling silver to up to $58,000 for statement pieces in gold with diamonds; select pieces are showcased in the imagery and videos.

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This statement bracelet from the Starburst collection features 3.69 total carats of pave diamonds in 18-karat yellow gold ($19,500).

The campaign is digital and will live on ... "

https://www.nationaljeweler.com/fashion ... day-season
PinkDiamond
ISG Registered Gemologist


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