Muzo Colombian Emeralds Debuts E-Commerce, New Collection
Model Alana Tapigliani stars in a campaign for Muzo’s new collection, “Nova.” Here she wears the “Leaf Me Alone” earrings in 18-karat white gold with 3.52 carats total weight of pear-shaped emeralds and a total 1.85 carats of white diamonds ($38,500), as well as the “Pear Ring” in 18-karat white gold with 1.05-carat pear-shaped emerald in 18-karat yellow gold prongs surrounded by a double diamond halo ($10,500).
"New York—Coinciding with the month of May, emeralds’ birthstone month, famed Colombian emerald miner Muzo is expanding its reach.
In recent years, Muzo’s wide-ranging partnerships with some of contemporary jewelry’s most compelling design talents has helped establish it as a brand in its own right.
Now, consumers can shop those collaborations and Muzo’s own in-house creations on its new e-commerce website.
On Muzo.co, shoppers can peruse one-of-a-kind jewels from designers like Ara Vartanian, Colette, Coomi, Daniela Villegas, Harwell Godfrey, Michelle Fantaci, Noor Fares, Selim Mouzannar, Silvia Furmanovich, and Wilfredo Rosado, among many others.
They can also shop a special “Green Jewel” high jewelry collection created in collaboration with the Argyle mine’s famed pink diamonds, as well as the “Heritage Collection,” introduced two years ago and featuring cabochon emeralds and emerald slices.
There is also a new jewelry collection for emerald lovers to add to the site’s virtual shopping cart: a line of faceted emerald and diamond jewelry called “Nova” that embodies traditional elegance.
In it, emerald rings are ensconced in diamond halos with diamonds on the ring shanks, or set as three-stone styles, flanked by white or yellow diamonds.
Many earrings call on a traditional floral motif, with dramatic drop styles bringing to mind a luxurious springtime bouquet.
Muzo enlisted model Alana Tapigliani to star in a campaign showcasing the elegant “Nova” assortment, noting her Latin American heritage made her an ideal brand representative.
The new Muzo site has an emphasis on education, with information and videos outlining everything from emeralds’ complicated history as different groups grasped for power in Colombia over centuries to the art of polishing the stones and how Muzo’s operations give back to local communities today.
As part of Muzo’s “May Emerald Month” initiative, the miner is driving awareness of its Muzo Foundation, which assists many residents of the Western Boyacá region by funding early childhood education, training schools, higher education scholarships, community dining for the elderly, farms for families, and cocoa crops.
The foundation also supports local grassroots organizations and assists local leaders in shaping their towns and region.
A portion of proceeds from Muzo’s designer collaboration jewelry benefits the foundation and its many projects.
“Transparency and philanthropy are at the core of our business, and we are thrilled to have created new channels to help drive awareness of these efforts,” noted Muzo Head of Business Development Gabbi Harvey.
“Despite a challenging year, we have remained committed to giving back to the local environment and people; we recognize that there would be no Muzo without Colombia and our incredible mining community.”
Not content with just a new e-commercite site, new collection, and renewed commitment to its philanthropic endeavors, Muzo will also ... "
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